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What should I charge as a marketing consultant?

A company has recently asked me to consider assisting them with making marketing brochures and fliers for their investment firm. I am by no means a professional but am doing this on the side. I usually produce quality material for non-profits but this is the first time I have been asked to be a consultant for profit. How much do consultants usually charge? As a novice, what would be reasonable? Looking for some input. Thanks!!

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About Richard Butler

Richard Butler has been marketing online since 1993. As well as having generated "affiliate" income, he also provides "done for you" solutions for small business owners & entrepreneurs: http://goTBMS.com and has his only Web Hosting solution: http://BritHost.net He has also used his online skills in his Real Estate Investing business, where he is well known as the "video marketing" expert. http://VideoDominationSystem.com http://RichardButler.biz

2 Responses to “What should I charge as a marketing consultant?”

  1. Victoria R January 31, 2014 at 3:27 pm #

    try: http://www.businessempiremag.com

    they are a great resource for ideas on marketing and advertising. My college entrepreneurship program uses them so they will go out and find information that they dont have for you

  2. kam6414 January 31, 2014 at 3:43 pm #

    Some freelance designers can charge as little as $30/ hr or $45/ hr to design the collateral pieces. Then mark up the printed production costs by 20% (which is an ad agency standard). Since you will be invoicing them for time you can decide how much you want to charge depending on your comfort level and the time you think that it would take you to do the job. You can also give them an estimate prior to work to see where they are at with the cost for your time. If you think that it will be quick, then charge them more so that it would be worth the time for you to do the job. If you are building the relationship and there is a possibility of more jobs coming to you, then charge them less on time. If you are handling all the print production including the printers invoices, then you can choose how you want to mark it up since you will be invoicing the client for the entire job. If you do go this route, I would recommend that you bill the client ahead of time since you will know from the printer what the quote is initially so that it can go through their chain of command and you will have a check in a timely manner so that when the printer invoices you, you will already have the money from the client to pay for the job.

    Good luck!

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