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What is the difference between a function need and a status need?

I am working on a create a company project for my current Management course. I am writing about starting up a Martial Arts school and one of the questions asks…

Why would customers buy your product/service? (To serve a function need? A status need?)

I’m not exactly sure what these are so I do not know where to go from here. Please help!

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About Richard Butler

Richard Butler has been marketing online since 1993. As well as having generated "affiliate" income, he also provides "done for you" solutions for small business owners & entrepreneurs: and has his only Web Hosting solution: He has also used his online skills in his Real Estate Investing business, where he is well known as the "video marketing" expert.

One Response to “What is the difference between a function need and a status need?”

  1. paulfriedman7 November 26, 2013 at 2:34 pm #

    Does it help people do something (function need) or help their image (status need). If you want to drive in a nail you need a hammer (function need). I you want to get Porsche because you think other people will be impressed, it’s only helping your image, but not getting you to your destinations any better than would a Chevrolet (status need).

    A martial arts school would fill a function need for customers (improving their self-defense skills) and a status need (having a black belt will enhance their macho reputations).

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