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To work in digital marketing, I will need at least what degree in college?

Please help! What is the lowest degree I need to work in digital marketing? Thanks!

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4 Responses to “To work in digital marketing, I will need at least what degree in college?”

  1. Daniel June 8, 2014 at 2:38 pm #

    An Associates (2 year) or better. Digital marketing is where marketing meets the internet and other forms of new media, such as cell phones and even video games. Digital marketing covers a wide range of activities such as:

    Social network marketing: Utilize websites like Facebook to spread the word about their products, or learn more about the needs, wants and interests of their customers
    Search engine optimization: Optimize a website so it ranks high in search engine results
    Open source innovation:C ollaborate with customers or independent product designers to create new products
    Viral marketing: Videos that are so much fun people want to see them and share them with their friends
    Experiment based market research: Learn about consumer behavior by conducting controlled experiments on line, such as testing two versions of a product description on a website to see which results in more sales
    Web analytics: Analyze data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design
    Reputation management: Track what people are saying about a brand online, and help companies manage their brand image
    Students considering majoring in Digital Marketing will want to enroll in MKT 352, Marketing Principles and Policies, and MKT 363, Digital Consumer Search & Marketing.

    Digital Marketing Major Requirements – 21 Credits

    Required:
    MKT 363 – Digital Consumer Search and Marketing
    MKT 454 – Marketing Research
    MKT 455 – E-tailing and Retailing
    MKT 458 – Communications Strategy and New Media (formerly MKT 456)
    MKT 463 – Digital Analytics and Content

    Choose two courses from:
    MKT 382 – Understanding Consumers
    MKT 402 – Marketing Management
    MKT 457 – Global Marketing and Consumer Culture
    ITM 321 – Database Systems I
    ITM 371 – Managing Electronic Commerce Systems
    ITM 382 – Advanced Computer Applications

    Double Majors

    Majoring is both Digital Marketing and Marketing is not permitted. However, majoring in both Digital Marketing and Information Technology Management is allowed and encouraged. Courses common to both majors can be applied towards fulfilling the requirements of both.

  2. Krish Murali June 8, 2014 at 3:32 pm #

    In my opinon, you certainly don’t need any degree. We, at http://www.marketinghypnotism.com, hire people right out of college or sometimes school droputs and have had great success. All that is required is aptitude to learn fast and scale up. There is no much to do in this space. You can pick any area of your choice.

  3. Isabelle June 8, 2014 at 4:28 pm #

    hire people right out of college or sometimes school droputs and have had great success. All that is required is aptitude to learn fast and scale up. There is no much to do in this space.

  4. Teddy June 8, 2014 at 5:23 pm #

    To work in digital marketing 2 year’s degree in any of the respective field but your communication skills should be high level.

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