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ROI vs. People: Video Marketing Advice for 2014 [Creators Tip 123]


As we head into 2014, it’s important for us as video marketers to think of ROI not as the end in and of itself, but as the means to a greater ends. A positiv…

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25 Responses to “ROI vs. People: Video Marketing Advice for 2014 [Creators Tip 123]”

  1. Adam Cox March 14, 2014 at 4:07 pm #

    Very true mate. Good stuff.

  2. Chad Wild Clay March 14, 2014 at 4:48 pm #

    Merry Christmas Tim!

  3. AdamIvy March 14, 2014 at 5:03 pm #

    Amen! I couldn’t agree with you more Tim.

  4. ASMR Angel March 14, 2014 at 5:06 pm #

    See you in the new year Tim!!

  5. SkinnyMedic March 14, 2014 at 5:09 pm #

    Thank you for another great video!

  6. cheekychickenhead March 14, 2014 at 5:19 pm #

    Good points in this video. Sometimes people start to focus on views and
    subs so much that they lose sight of why they started on YT which is to
    make entertaining content. 

  7. USCPresident March 14, 2014 at 5:49 pm #

    ((Tim))!! what’s up…? :) you gave us a lot for sure but ya to think about
    different values :) I been trying from day one from my sub day to get ya in
    to the gaming community or culture. Maybe take a look at the next E3 for
    us. /Bow God bless man we all love your work bro. 

  8. Cory Tyler March 14, 2014 at 5:52 pm #

    Great reminder, Tim! Merry Christmas!

  9. Ethan Vanderbuilt March 14, 2014 at 6:37 pm #

    ROI is people! It kind of reminds me of Soylent Green. Ha ha ha. 

  10. nalts March 14, 2014 at 6:47 pm #

    You’re more than an I to me, Tim. 

  11. OSW Review HD March 14, 2014 at 7:06 pm #

    Oh, this has nothing to do with the Republic of Ireland (ROI)!

  12. Melody Lane March 14, 2014 at 7:40 pm #

    What is ROI for us regular people?

  13. Joe Large March 14, 2014 at 7:55 pm #

    I think that’s the essence of “relevant”…that is importance to people.
    Establishing Value has to do with ROI etc. Nice video Tim..Look forward to
    your upcoming videos.

  14. the Fortress of Nerditude March 14, 2014 at 8:40 pm #

    Great point. I will definitely make this a focus.

  15. Margaret Olander March 14, 2014 at 9:37 pm #

    Beautifully put!

  16. Ivan Nelson March 14, 2014 at 10:24 pm #

    Tim, this is a great point. ROI for social media and social video goes
    beyond metrics and includes the ability to engage with one’s audience,
    whatever the reason may be. There are numerous ways this engagement can
    lead to better business, including customer insights, improved image and
    customer loyalty, deeper and wider relationships, etc…

  17. CAZTV March 14, 2014 at 10:24 pm #

    Great Video Tim, What rez are you posting this video, it look amazing in
    480p?

  18. DKlarations March 14, 2014 at 10:47 pm #

    That was great, very well said. It’s easy to forget the people on the other
    side of our (however humble) numbers.

    Also, I dig the ‘backdrop’ in this video!

  19. Steve Goldberg March 14, 2014 at 11:38 pm #

    Nice message that I will take to heart for my next productions coming up in
    January

  20. Lorna Wilson March 15, 2014 at 12:10 am #

    Great #videomarketing advice to consider for the year ahead

  21. Grant Crowell March 15, 2014 at 12:14 am #

    This video doesn’t actually take the time to address how you show the
    connection between positive, sustainable engagement and ROI. If you can’t
    do that for your company or clients, then you’re not going to make an
    effective case for getting a budget and commitment from them. 

  22. Paul van Mondfrans Lindén March 15, 2014 at 1:07 am #

    I totally agree with you! The most difficult part is to convince larger
    companies to start using videomarketing for these purposes instead of just
    doing it for ROI. 

  23. Barbara Vega March 15, 2014 at 1:40 am #

    How about this talk is cheap. Provide service free to 5 people and then you
    will be respected more. If you do make a video about it and you will have
    all my respect for what you have to say until then business will remain
    business.

  24. KITTEN for BUNNY March 15, 2014 at 1:59 am #

    you’ve been really on a positive and powerful compass. really nice Time!

  25. HELLADJ March 15, 2014 at 2:10 am #

    nice work tim

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