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Pharmaceutical Marketing plans?

I’m interested in samples/articles/books of pharmaceutical marketing plans/strategies/tactics

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3 Responses to “Pharmaceutical Marketing plans?”

  1. Valerie C March 12, 2014 at 4:22 pm #

    In my opinion, Marketing is Marketing, regardless of the product or service being marketed. For example, if I were to do marketing for an Auto Mechanic Store, I would not have to know how to fix a car in order to do his/her marketing. I would find out pertinent information, such as product, potential clients, price, etc. and combine it with my marketing experience. Using this information, I would create a Marketing Plan.

  2. Max T March 12, 2014 at 5:18 pm #

    I work in the pharmaceutical industry as a medical representative, and every six months we receive our own copies of marketing plan of action with respect to our products. Unfortunately, these documents are confidential.

  3. islandreamer March 12, 2014 at 6:05 pm #

    I agree that Marketing is Marketing regardless of the industry or the product. You have to go through the same process and ask the same questions. I like software programs so I have investigated business plan software and marketing plan software and have found that Palo Alto has the best to offer. One thing I was told was to keep the answers brief….don’t write a book on each question. The business plan pro has a marketing part to it so if you only want one ($99/ea) then I would go with the business plan pro. They have the questions that need to be considered. I have a lot of books as well, on both. I am also in the Pharmaceutical Industry as a contract consultant as a computer and equipment validation engineer. You can find the software at Hope this helps.

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