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Marketing Question (Marketing Segmentation)?

As a marketing consultant of one of the USA’s leading ISP’s, you have been asked to identify the importance of segmentation in marketing the firm’s services. Evaluate the most appropriate bases upon segmenting consumer markets, supporting your arguments with practical examples. Can someone give me some pointers/tips which I could follow?

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2 Responses to “Marketing Question (Marketing Segmentation)?”

  1. rahul May 19, 2014 at 3:10 pm #

    This question is a part of a strategy of STP (segmenting, targetting, positioning) in marketing
    google it, you can find ample of info

  2. Dreher May 19, 2014 at 3:48 pm #

    The best method of advertising (that is also very cheap) is SMS text messaging. My PC repair biz uses it all the time, and we constantly have new clients and old clients coming in when we have sales, specials, what have you. It is extremely beneficial.

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