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info on market research?

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One Response to “info on market research?”

  1. mero026 April 1, 2014 at 3:13 pm #

    . Measure market performance
    . Analyze market dynamics
    . Diagnose and solve marketing and sales problems, and
    . Identify and capture growth opportunities

    Sales to consumers of fast-moving consumer packaged goods, gathered at the point of sale in retail stores of all types and sizes. These retail measurement services provide clients with essential facts on how their products are performing compared with their competitors, and on trends and changes in market conditions and sales results. They also provide critical information on the use of promotional activities at the retail level, such as special displays or pricing, and on distribution and stock conditions in retail stores.
    Purchases by consumers of packaged goods and other products, gathered through participating panels of consumer households and through customized studies. These consumer panel and customized research services provide a foundation for understanding and analyzing consumers’ motivations, attitudes, behavior, shopping patterns and demographic characteristics.

    *this what they usually do
    ************************************************
    What We Do
    •Provide professional consultants, marketing decision-makers and not-for-profit groups with accurate and insightful research that enables them to make better decisions
    •Work with organizations to help them develop their competitive advantage
    •Integrate primary research into the planning of goals, the implementation of strategies to meet those goals, and the evaluation of how well the strategies and staff are working together
    •Deliver management solutions derived from the consultation process
    •Ensure an integrated and seamless process from planning to implementation
    Tools Of The Trade
    •Telephone, mail, online and in-store customer surveys
    •Face-to-face exit and intercept surveys
    •Focus groups
    •Executive interviews
    •Mystery and shadow shops
    •Competitive mystery shopping
    •Site audits
    •Telephone evaluations

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