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How social TV influences social video marketing [The Reel Web #40] ▻ Viacom’s recent study reveals a lot about social TV, which can have a significant influence on ou…

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25 Responses to “How social TV influences social video marketing [The Reel Web #40]”

  1. BaileyBlade September 2, 2014 at 3:53 pm #

    Something I have noticed on my channel is not a loss in subscribers but
    actually a rapid increase however my ad revenue has doped a by 30% this
    month. Ouch! Not sure what happened anyone have any ideas? Also I have the
    store feature as well but cant find much use for it yet until they expand
    the support, all my stuff is through SpreadShirt and would rather use it as
    cafepress gets expensive. PS. I just found your videos, very informative
    and I like how real you are.

  2. Allegro Worldwide September 2, 2014 at 4:42 pm #

    Thanks for the great information… especially about the Viacom study.
    Social is where it’s at!

  3. ReelSEO September 2, 2014 at 5:33 pm #

    Woo hoo! :)

  4. ReelSEO September 2, 2014 at 5:56 pm #

    I think those view drops are unrelated to the sub count drop. The dip in
    viewership for a lot of those guys is a result in the search algorithm
    change which now favors viewer engagement over pure number of views.

  5. ReelSEO September 2, 2014 at 6:31 pm #

    Others have reported ad drop in monetization, as well. This seems to be due
    to the algorithm update we discussed several weeks ago that now favors
    viewer engagement over pure view count for ranking videos. And welcome to
    ReelSEO! Glad you’re here! :)

  6. The Geocaching Vlogger September 2, 2014 at 6:59 pm #

    It think oneway to make videos more social is continued use of google plus
    hangouts on air. I hosted one last week with the goal of watching videos
    together. That part of the conversation really didn’t work because we
    couldn’t figure out how to show the video we are watching to the air air
    audience. Tim, do you know how to do that?

  7. Michael Warbux September 2, 2014 at 7:51 pm #

    Always a great video Tim!

  8. ReelSEO September 2, 2014 at 8:31 pm #

    I think their whole intricate system is way more complex than we think. I
    know YouTube is especially. While some things sound very simple to us, I
    know on the back-end it really isn’t.

  9. Currently Disconnected September 2, 2014 at 9:09 pm #

    great video mate some interesting stats. Yeah the subs are dropping a
    little but Im sure it wil stabilize in time….I hope heheh. If I knew how
    to do that I would.

  10. Danger September 2, 2014 at 9:41 pm #

    Even though more content is being added and there are more channels than
    back in the old days, I feel like a lot of it is probably crap, and that
    means viewers who find your channel (provided they like it) are more likely
    to subscribe, as it may be difficult to find your content again.

  11. iskandarzoux September 2, 2014 at 9:55 pm #

    I really enjoy watching your videos man. Looking forward to your next video

  12. Liteboyiam September 2, 2014 at 9:56 pm #

    is your text not small for mobile devices? is it a comfortable size when
    viewed on a smart phone? it seems you would have tested this. if so, that’s
    great because i might have guessed it should be larger but i like that
    size, and small text is nice on the eyes (just not too small). :) (that was
    a question hahah)

  13. ReelSEO September 2, 2014 at 10:12 pm #

    Thanks, Michael!

  14. ReelSEO September 2, 2014 at 11:01 pm #

    Umm… possibly. I don’t think that it necessarily means people will have a
    harder time finding your channel again, thus causing them to subscribe. I
    think it means people will have an easier time forgetting about your
    channel and moving on to something else.

  15. ReelSEO September 2, 2014 at 11:22 pm #

    Yeah, that sounds like fun! Hope to try a ReelSEO hangout sometime soon!
    Probably won’t have enough time to go back and edit it and everything,
    though. You’ll just have to join the hangout and experience it yourself. :)

  16. BaileyBlade September 2, 2014 at 11:50 pm #

    I have a question, how do you handle your “License and rights ownership” of
    you videos? There use to be a box that I typed in where I would say either
    I owned all the content or not. But that’s gone now. It seems that most
    people supply a source link in the “show more” section that covers the
    content discuses in the video. I’m planing on doing a news style video
    series and want to make sure I handle this correctly since I will be using
    info and images from other sources. Any suggestions, tips?

  17. Julien Neel September 2, 2014 at 11:55 pm #

    Something cool you could do using Google+ hangout would be to have viewers
    come up with all the YouTube / social media questions they have. The live
    show would be an open debate, with questions here and there, and how the
    people in the hangout answer them. A more polished and edited video could
    then be produced with the most interesting / helpful questions + answers,
    and could be published on your channel. It would be an opportunity to give
    shout-outs to other channels and connect. :)

  18. Julien Neel September 3, 2014 at 12:50 am #

    Good show, thanks! Over the past few weeks, sub counts have indeed dropped,
    but views have too. Not just for me, but for big guys like MysteryGuitarMan
    and several other big players. I’m a YouTube partner, but I haven’t seen
    the “store” tab which many others already have. Is there anything I need to
    do to get it? Do you know when there will be ads on mobile videos? Has
    YouTube scheduled anything? Regarding annotations: just hard-code the text
    of the link and shorten it as much as you can. ;)

  19. ReelSEO September 3, 2014 at 1:38 am #

    Yeah, click the YouTube app listed at the top. It will change it for
    everyone, although, people can click away from the video by clicking on
    another individual’s webcam video.

  20. ReelSEO September 3, 2014 at 1:50 am #

    Thanks! Really appreciate the positive feedback!

  21. PropelGrowth September 3, 2014 at 2:06 am #

    What took Google so long to implement the Google+ functionality? Tim, keep
    up the good work keeping us informed.

  22. ReelSEO September 3, 2014 at 2:09 am #

    haha yeah, good point! I actually haven’t watched this on a mobile device
    to know if that text is too small. I just like the white space around it,
    but I should probably go double-check on a mobile device.

  23. The Geocaching Vlogger September 3, 2014 at 2:51 am #

    I think I did that but it didn’t show “on air”.

  24. qwertyfshag September 3, 2014 at 3:44 am #

    By the time you watch this video, over 600 hundred hours of video have been
    uploaded. Thank for the videos Tim. I learn so much!!!

  25. CoinOpTV September 3, 2014 at 3:50 am #


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